How Atomik Growth Increased Henrique Dubugras’ Average Views By 268% in 45 Days
1/2025 - Present
HD in HD Podcast
Raw, unfiltered conversations with exceptional leaders and operators, hosted by Henrique Dubugras’ of Brex.
Brex co-founder Henrique Dubugras launched HD in HD to share raw founder conversations, yet episodes averaged just 2.5 k views after a mis-configured YouTube feed and zero distribution support.
Atomik Growth rebuilt the channel, rolled out data-driven thumbnails and A/B-tested titles, managed shoots from Cape Town to New York, and turned every recording into shorts, newsletters and paid clips across LinkedIn, X, Instagram and YouTube.
Within 45 days average views hit 12.3 k—up 268 %—while Henrique stayed completely hands-off on logistics.
1.
Episodes plateaued at 2,500 views, weak traction for a founder of Brex scale.
2.
A mis-configured RSS feed and a deleted YouTube home page buried the show in search.
3.
Post-production stopped at raw edits, so Henrique had to craft thumbnails, clips and social copy.
4.
Generic artwork and bland titles failed to hook scrollers or signal episode value.
5.
Ad-hoc studio hunts from Cape Town to New York drained budget and momentum.
Increase Views
By taking help of optimized distribution strategies
Amplify Distribution
By Optimizing and Customizing Distribution Strategies
Minimise Time Investment
By gaining trust and complete autonomy of content operations
Rebrand the Podcast
Reworking the branding to reflect its high-quality conversations
In-depth Research
Deep diving into research to make the conversations even more compelling
Cinematic Production
Studio-grade sound and video for a premium experience
Optimized Distribution
Customized distribution strategies that'll help cater to the exponential growth curve
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