South Park Commons
How South Park Commons Builds Lasting Mindshare With Podcasting
Atomik Growth partnered with South Park Commons to drive multi-channel distribution and meticulous pre- and post-production for the Minus One podcast, which resulted in a 56% increase in YouTube subscribers and a 25% increase in LinkedIn followers in 60 days.
SPC’s goal with Minus One: Great conversations → mindshare = more community signups SPC already had a strong brand identity, the bottleneck? Distribution & visibility.
The Challenge
Design identity
No trailers at the start
Short form content
Limited distribution
Objectives
Meticulous Pre & Post Production
Drive Multi-Channel Distribution
Create Mindshare Among Ideal Listener Profile
Our Strategy
Guest Research
We focused our guest research on crafting questions that naturally led to insightful, memorable responses — the kind that could be repurposed into compelling video clips.
Thumbnails
We updated the thumbnail with color-graded headshots, improved typography, and text tailored to our audience.
Newsletter
We crossed 2,000 subscribers on Minus One’s newsletter distributed across LinkedIn in less than 45 days.
Theme-Page Distribution
Atomik Growth shared raw episode clips with its 1.4M-follower affiliate network to boost reposts and build mindshare.
Results by Platform
YouTube
56%
Increase in subscribers
209K
Lifetime views on SPC’s YouTube
244K
Views on SPC’s YouTube in 56 Days of working together
244,888
Views
23.3K
Watch time (hours)
25%
Increase in follower count in 60 days
Be our next case study
We'd love to get you results that we can brag about. Some of our services might have a waitlist.
Book A Call