How Atomik Growth Leveraged Darknet Diaries Historic Content to create animations that gained 5.2M views in 4 Months Organically

04/2023 - Present

Darknet Diaries

Atomik Growth partnered with Darknet Diaries to broaden its content universe and create stellar animations for social media, freeing up Jack Rhysider to concentrate on the podcast.

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Executive Summary

Cyber-security storyteller Jack Rhysider had six years of cult-favorite audio but almost no visual footprint. Early experiments—just eight shorts a month from May to November 2023—scraped together only ≈100 k total views, limiting discovery outside the podcasting bubble.

Atomik Growth dived into the back-catalog, extracted high-drama moments, and invented a graphic-novel animation style that felt native to Darknet Diaries & the hacker culture, posting eight times a month.

Four months later: 5.2 M organic views, 27,420 new Instagram followers in a single 30-day stretch, and the 100 k-follower milestone hit—while Jack spent less than ten minutes a month approving content.

Problems

1.

Darknet Diaries had no visual layer. Jack dreamed of a gritty animated universe but couldn’t find a studio that truly understood the show’s hacker ethos.

2.

With almost no regular posts on Instagram, TikTok, or YouTube Shorts, the podcast stayed hidden from video-first audiences, leaving six years of gripping stories untapped for growth.

Objectives